Hammer Series heads to Stavanger in Norway in 2018
The Norwegian city of Stavanger will host the revolutionary Hammer Series in 2018.
The new cycling event will see three days of action with the best professional teams in the world battling it out in the rugged Norwegian landscape. The announcement comes in the week that the first Hammer Series race takes place in Limburg in the Netherlands.
The Hammer Series is being developed by Velon, which produces live rider data, videos and social media designed to increase engagement with professional cycling, in partnership with the international sports marketing company, Infront Sports & Media.
The introduction of Hammer Stavanger will mean that the sixth edition of the dramatic and scenic Tour des Fjords next May will consist of three stages. The three-day Hammer Stavanger event will follow straight afterwards. The partnership with Velon secures an unprecedented high-class field for both events.
Tour des Fjords Event Director Roy Hegreberg said: “The Hammer Series is something completely new and unique that the fans haven’t seen before. It is the future of cycling and we are proud to be one of the first ones to jump aboard that train.
“Velon’s main idea for Hammer Series is to innovate cycling and develop experiences that connect fans to the sport. This perfectly fits the strategy we have been following and our vision of making cycling into a big event for everybody.”
Graham Bartlett, Chief Executive Officer, Velon, said: “We’re delighted to welcome Stavanger to the Hammer Series. Everything about the area, the excellent race organisation and the strong interest people in Norway have in cycling, makes it a perfect fit for us.
“We look forward to working closely with Roy and his team and the event’s range of partners to create an exhilarating three days of cycling races.”
Stephan Herth, Executive Director Summer Sports at Infront, said: “We are confident that we will see a successful event at Hammer Sportzone Limburg this weekend that encourages engagement across the board from the cyclists to the fans.
“Add to that the digital coverage and we really are bringing the international cycling community as close to the event as possible. The confirmation to stage a second event in Stavanger next year is another recognition that we are spot on with the format and concept of the Hammer Series.”
Two of Tour des Fjords’ current main sponsors – Santander Consumer Bank Norge and Repsol Norge – will also support Hammer Stavanger.
Elisabeth Saupstad, Director of Tourism for Stavanger Region, said: “Such events are highly valuable for tourism and will put the Stavanger Region on the map within the global cycling community and tourist market.
“Tour des Fjords has earned its role as a respected organiser which now provides the entire tourism sector with an opportunity to develop Stavanger further into a leading cycling destination.”
Oslo-born pro cyclist Vegard Stake Laengen, who will ride with his UAE Team Emirates in the first Hammer Sportzone Limburg event in Holland starting on Thursday 1st June, said: “It’s always nice to have races in my country, we have few professional ones at the moment.
“It’s even more exciting that this will be a completely new event and Hammer Stavanger will catch the passion of Norwegian fans thanks to its new formula and the new idea of cycling.
“I rarely race in Norway, so I’d really like to be at the start of this Hammer Series event next year and taking part in a great cycling party.”
The Hammer Sportzone Limburg race will be streamed live on Facebook at www.facebook.com/hammerseries on all three days of the professional races. It will also be available on GCN’s YouTube channel: www.youtube.com/GCN
Among the star riders is Tom Dumoulin, of Team Sunweb, fresh from his maiden Grand Tour victory at the Giro d’Italia.
The Hammer Series will use Velon’s live data system, which allows fans to see the riders’ speed, power output, cadence and heart rate via Velon’s free app. Find out more about the app on the Velon website.
Bahrain Merida Pro Cycling Team
BMC Racing Team
Cannondale-Drapac Pro Cycling Team
Team Lotto NL-Jumbo
UAE Team Emirates
Caja Rural-Seguros RGA
Israel Cycling Academy