Hammer Concept

Based on an exciting new multi-discipline team race format, the Hammer Series is a revolutionary international professional road cycling series created to find the world’s best team.

The Hammer Series is designed to maximise excitement for fans at the events and millions of viewers watching live on their favourite social media channels and broadcast outlets around the world.

The action is fast, exciting, accessible for die-hard fans and those less familiar with bike racing. The scoring system ensures the team performance that is rewarded, not the individual.

Alongside the professional team races, Hammer Series events feature a festival of cycling including family mass participation activities, a fan village, cycling expo and entertainment.

Velon and Infront, the international sports marketing agency, have worked together on this innovative concept in consultation with teams and riders to create an exciting fan-based, team-focused event.

Input has come from key players in cycling – riders, sport directors, team managers, broadcasters and race organisers – along with insight and innovation from other major sporting event organisers.

For further information about hosting a Hammer Series race, please contact:

Auret Van Zyl, Managing Director, Velon

For information about commercial opportunities relating to the Hammer Series:

Julian Buehler, Infront Sports & Media