The Hammer Concept
Based on an exciting new multi-discipline team race format, the Hammer Series is a revolutionary international professional road cycling series created to find the world’s best team.
Hammer Series is designed to maximise excitement for fans and viewers. The format makes the riding challenge comprehensive, delivering a definitive verdict on the best team. The action is fast, exciting, accessible for both die-hard fans and those less familiar with bike racing. The scoring system ensures the team performance that is rewarded, not the individual.
Alongside the professional teams races, Hammer Series events will feature a festival of cycling including family mass participation activities, men’s and women’s pro-am challenges, a fan village, cycling expo and entertainment.
Infront and Velon have worked together on this innovative concept in consultation with teams and riders to create an exciting fan-based, team-focused event. There has been input from key players in cycle sport – riders, sporting directors, team managers, broadcasters and race organisers – along with insight and innovation from major sports events organisers beyond cycling.